ARA Digital Marketing story started when two friends that met back in college reconnected after six years. After sharing their knowledge and experience from working with different design and marketing agencies throughout the years they became closer than ever.
Starting the graphic design program at The Art Institute of Fort Lauderdale at the same time. Andrea Brito and Ricardo Borges worked and studied together.
Initially, learning all the aspects of design from concept development to brand identity to print production and beyond. Also, helping each other expand their creativity and design effective projects by working alongside top clients such as The Salvation Army, Broward Parks and Recreation, and The Florida Intergenerational Orchestra.
They both shared the same ambition throughout their education and would dedicate numerous hours to expanding their skillset and learning new and innovative approaches to producing high-quality designs and visuals.
Later on in life, they meeting again and reconnected by sharing their experiences in the field. Both worked with a variety of business owners who’s main goals were always to promote their business as being the top in their industry.
To their surprise, both shared dreams of starting a creative agency that focused on producing effective marketing and design services to help grow businesses and make them stand out from the crowd. Both talented, passionate and thriving for success united their past learning experiences and skills to provide businesses with the best marketing and design services.
Building a team of young and ambitious creative individuals, ARA Digital Marketing was born.
At ARA Digital Marketing, we believe that good design combines our creative strength with the strategy and in-depth knowledge of our clients.
Successful design consists of half art and half science.
All our projects go through our creative strategic process that provides the most effective design solutions for your business. A successful design begins with strategy and research. ARA’s strategic process helps build your company brand from the ground up.
We ensure you target the right audiences and create effective designs that meet your goals and objectives. Therefore, we are focused on helping your business grow by creating successful visual content, beautifully developed websites, and award-winning graphic designs that sets your company up for success.
Everything we do begins with detailed research and discovery. We analyze market trends, evaluate the competitive landscape and immerse ourselves in the client’s business to make intelligent brand decisions.
At the foundation of every successful engagement is a comprehensive strategic plan. We collaborate with our clients to understand what success looks like for them, then formulate a streamlined plan of execution and set benchmarks and track the results.
Successful creative design is half art and half science. It is always rooted in strategy. We are here to humanize brands, create with intent and connect with audiences. By finding the true essence of a company, it allows us to visualize and communicate “why” your brand matters to your customers.
Now it’s time to turn set a bunch of little fires and see which ones burn brightest. Using a variety of media, content and marketing tactics, we focus on engaging people where they interact and live. Always looking for ways to increase brand awareness, build relationships and drive sales.
At the completion of each campaign, we spend time understanding the results. We look at the metrics, find key insights and implement adjustments to make informed marketing decisions on your future brand initiatives.
Happy clients means we’re doing something right. We take pride in our client’s success, it’s what keeps us coming back for more.