About the company: 365 Home Improvements is a small/medium size business in Naples, FL focused on residential and commercial home improvements. They specialize in painting, flooring, roofing, windows, repairs, among other services.
Client’s vision for the project: Our client’s business has already been established and has a strong foundation. However, they did not have a logo to brand their company, but rather used a variety of different fonts to write out their name on needed materials. They wanted a logo to represent some of the main services they offer including painting. Our client wanted their logo to be straight forward, bold, and easy to communicate and read. Since one of their main specialties revolves around paint, they asked to include an element of paint while still keeping the main essence of home improvements.
Where will the logo be used? The main usage for the logo will be for printed material such as invoices, letters, and proposals. They will also be using it digitally on their facebook page and their website.
Target audience: Home owners ranging from mid-thirties to about sixties.
November 30, 2018