About the company: About Australia is a travel agency with specialists that provides you with the opportunity to choose your own itinerary and customize your Australia trip exactly to your liking. They have separate branches that focuses on either Australia, New Zealand, and Fiji. They offer a wide range of vacation styles including tours, cruises, luxury travel, and more.
Client’s vision for the project: Our client’s goal was to create an advertising series that focused on exploring Australia rather than their New Zealand and Fiji branches. They wanted a range of print materials that all had the same call-to-action and wanted to focus on gearing consumers to browse their Australia packages and specials. By targeting the same audience in different locations such as airports and direct mailers, we established a branded advertising series to showcase our client’s About Australia branch in engaging ways.
Where will the ads be used? The main usage for the advertisements in this campaign will be for print distribution in lifestyle magazines across the globe. The client plans on running each branding piece several times in the publications of their choosing.With a strong conceptual design, our client is able to appeal to elite consumers. The advertisements are formatted to fit a variety of mediums and templates.
Target audience: Travelers 21+ interested in Australian travel spots whether on a budget or for luxury getaways.
November 1, 2018