About the company: Aiming for Zero Waste, Absolut’s Bottling and Distillation Processes Are Carbon-Neutral. The company has the worldwide responsibility for the production, innovation, and strategic marketing of Absolut Vodka (as well as Malibu and Khalua.) Absolut Vodka is the world’s fifth largest spirit brand. Every bottle of Absolut Vodka comes from Sweden.
Project Vision: Following along with the company’s Absolut Ad Series including “Absolut Treasure,” “Absolut Heaven,” etc., we created a piece entitled Absolut Fantasy. Focusing on colors and shapes, and brainstorming ways to include the aspect of fantasy and distortion into the design, we developed a headlining poster to showcase the iconic Absolut Vodka bottle. Other editorial pieces were created to emphasize the main concept and showcase it’s iconic bottle with elements of fantasy and imagination.
Where will the print advertisements be used? To be showcased in subways, venues, restaurants, etc and printed in magazines.
Target audience: Consumers 21+
November 1, 2018