About the company: Beehive Honey Farms is family-owned and operated by a young couple in Central Florida. Recently opening up, they focus on producing raw, high-quality honey as well as other all-natural bi products to be sold in local farmer’s markets and stores in the area.
Client’s vision for the project: Our client is looking to quickly grow their business and start a brand that will take them forward into the industry. They do not have any existing brand assets, so the logo was needed to be created completely from scratch. It needs to represent the core of their brand values and be suitable for the industry they reside in. They wanted their logo to be attractive to their main target audience, which are the consumers in the farmer’s markets. Our client wanted something slick, modern, and trendy and with a touch of boldness. Since their company revolves around honey, they wanted their main symbol to be a bee with not too much detail.
Where will the logo be used? The main usage for the logo will be for print, specifically on labels for their line of products. Our client also have visions of developing merchandise which the logo will later be used on shirts, books, etc.
Target audience: Health and Wellness consumers based in farmer’s markets; vegans, vegetarians, etc.
May 5, 2019