About the company: Blackjack Pizza is a Colorado-based pizza delivery chain founded in 1983 by Vince Schmuhl. Because Domino’s Pizza was the only major pizza delivery company in the Rocky Mountain region, he thought customers would appreciate an alternative. Their pizzas are handcrafted, with crunchy crust, and smothered in cheese. Each store is independently owned and operated.
Client’s vision for the project: Our client is launching a new special for large specialty pizzas. The marketing problem is the rapid rise of similar local businesses that are capturing consumers. The business goal, therefore, is to create a series of specials according to their branding guidelines that appeal to this generation of new consumers.
Where will the print advertising be used? To be printed as flyers and as coupon pages in promotional booklets.
Target audience: Local consumers ranging from families and couples, to adults and retirees.
November 30, 2018